How to Know What Your Customers Really Want

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Date(s) - 10/06/2016
10:00 am - 11:30 am

MEC - Leesburg

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“You have an idea for a business or a product. You think it will sell. But how do you know? Finding out if your potential customers really want what you’re offering as early as possible is critical to business success. Taking time to validate your business or product idea with your target customers can save you from wasting time and money on an idea the market doesn’t want. Join SBDC Manager, Eric Byrd, for a useful discussion about how to determine if your target market is eager for your solution… or not.

In this class you will learn how to create a plan to analyze your market and avoid crucial pitfalls in the marketing of your business. Drawing strategies from the Lean Startup methodology, you will learn how to craft questions and test your idea with real customers. Measuring their response will help you craft the right plan for the right product or service so you’re more likely to succeed and build a profitable business.”